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Entries in Blogging While Brown 2012 (17)


Speaker Spotlight: Afrobella

Patrice Grell Yursik is a Trinidadian writer who currently lives in downtown Chicago. In August 2006, she created, a blog to fill a void that existed in print and online media - a continual celebration of natural hair and women all shades of beautiful. Afrobella readers are enlightening and entertaining, intelligent and glamorous, friendly, fabulous and fun. If you love the skin that you're in and the beautiful natural texture of your hair, if you enjoy learning about different cultures and listening to eclectic music, if you have an obsession with makeup and fashion and all things fabulous -- then this is the blog for you.

Afrobella has been featured in Essence, Ebony, Glamour, People Style Watch,, the Trinidad Guardian, Trinidad Newsday and Fast Company. 

Patrice Yursik has contributed writing to Essence,, and, and was one of the initial contributors to Italian Vogue’s Vogue Black. 

She has been featured in full page print advertising campaigns for hair care brand Crème of Nature – these ads have run in every major African American magazine from Essence and Ebony to Sister to Sister and Hype Hair. She has participated in online advertising campaigns for cosmetics brands Urban Decay and Lancôme, and hosted events for brands including the Huetiful hair steamer, Design Essentials and Carol's Daughter. 

In 2011 Afrobella partnered with MAC Cosmetics to create her own custom lipgloss called "All Of My Purple Life," part of the Bloggers' Obsession collection (which debuted on June 21, 2011). Her lipgloss sold out in a week was re-released, and then sold out again in another week. To promote the lipgloss, she created a Tumblr blog where fans of All Of My Purple Life could submit their photos.  Currently there is a fan-created petition calling for the color’s return.

Afrobella is currently on Ebony Magazine’s Power 100 list, alongside the likes of Jay-Z, Oprah and the Obamas. is one of few blogs in the Black Weblog Awards Hall of Fame, and to date Afrobella has won more than ten online awards, ranging from Glam’s Best in Beauty Award to Best Writing in a Blog from the Black Weblog Awards. 

Afrobella is on The Root’s list of 20 Black Bloggers You Should Know, Black Enterprise’s list of 20 of the Blogosphere’s Best, For Harriet’s list of 45 must follow Tumblr blogs, and on Mike Street’s list of top 10 African Americans to follow on Pinterest. Afrobella is on the Signature 99 list of top beauty and fashion bloggers in the world.

Afrobella is a featured panelists at Blogging While Brown 2012, June 1-2 in Philadelphia at the Chemical Heritage Foundation. Her panel, Next Level Sister Bloggers sponsored by BlogHer, will discuss how bloggers can become entrepreneurs by building a solid brand on and offline.

Regular registration for Blogging While Brown 2012 ends May 7th. Register today!


Speaker Spotlight: Jimmy Hammock, International President of Phi Beta Sigma

Jimmy Hammock of Morristown, Tennessee, was elected International President of Phi Beta Sigma Fraternity, Inc. July 9, 2009, during the 95th International Conclave in New Orleans, LA. Prior to being elected to the organization’s top post, Hammock served in various leadership capacities including, Southeastern Regional Director, International Treasurer, and International First Vice President.

The Hammock administration’s goal is to make Phi Beta Sigma synonymous with community service under the theme “Changing Lives Through Service.” “I’m a living witness that we can make a great impact in the lives of communities and individuals because my life was changed dramatically because of the committed service of one person,” shares Hammock.

Hammock, a native of Fordyce, Arkansas, retired from ArvinMeritor, formerly Rockwell International, as Materials Manager after 29 years of service. He graduated from the University of Arkansas at Pine Bluff (UAPB) with a degree in Business Administration. Prior to attending UAPB, he attended J.E. Wallace High School in Fordyce, and received a full four-year academic scholarship to UAPB.

Hammock is married to Vicki Hammock, former educator and member of Zeta Phi Beta Sorority, Inc., and they have a son, Andre, who is also a member of Phi Beta Sigma Fraternity.

President Hammock is a featured panelist at Blogging While Brown 2012 in Philadelphia, PA June 1-2 at the Chemical Heritage Foundation. His panel "Urgent Issues Affecting People of Color from HIV to Hazing" is sponsored by Uniworld Multi-Cultural Marketing Group. 

Regular registration for Blogging While Brown ends May 7th. Register today!


Speaker Spotlight: Demetria L. Lucas aka A Belle in Brookyln

Affectionately known as "Belle”, Demetria L. Lucas is the author of A Belle in Brooklyn: The Go-To Girl for Advice on Living Your Best Single Life (Atria); the creator of the award-winning personal blog; and the founder of Coached By Belle, a boutique life-coaching service, where Demetria helps clients solve their dating dilemmas and build healthy long-term relationships. Demetria is also a contributing editor for The Root, where she pens a weekly dating and relationship advice column, "Ask Demetria”, and is a contributing writer for the websites of Essence, Clutch, Vibe Vixen and Uptown.

Demetria was named one of “the Blogosphere’s Best” by Black Enterprise Magazine, selected among "30 Black Bloggers You Should Know" by The Root, picked as one of's “40 Fierce & Fab Under 40”, and featured as "The Best of Brooklyn" by Brooklyn News 12. Additionally her debut book, A Belle in Brooklyn, was nominated for “Best Self Help” at the 2011 African-American Literary Awards, and her blog was awarded Best Personal Blog in the 2010 Black Weblog Awards.

Since being dubbed “the Black Carrie Bradshaw” in a Washington Post profile, Demetria has become a sought after media personality and speaker. She’s appeared on The Today Show, The Anderson Cooper Show, Access Hollywood, Good Day New York, Issues with Jane Velez on Headline News, and the Oprah Radio Show. She’s also been a guest speaker at Harvard, Princeton, Howard, NYU, and Spelman College. For more information about Demetria, visit her site:

Follow Belle on Twitter @abelleinbk.

Demetria is a featured panelists at Blogging While Brown 2012, June 1-2 at the Chemical Heritage Foundation. Her panel "From Blog to Book" will discuss how bloggers can extend their brands beyond the blog and become successful published authors.

Regular registration for Blogging While Brown 2012 ends May 7th. Register today!


National Action Network Executive Director Joins BWB 2012

Blogging While Brown is proud to announce that Tamika D. Mallory, Executive Director of Rev. Al Sharpton’s National Action Network (NAN) will be a panelist at the 2012 Blogging While Conference that will take place June 1-2 in Philadelphia at the Chemical Heritage Foundation.

“We are thrilled that Ms. Mallory will be participating in our political activism panel in a very important discussion amongst those who use social platforms and their influence to be catalysts of change within their communities. The panel will be a dialogue between traditional civil organizations and younger activists during a presidential election year. Mallory has continuously demonstrated that our individual voices can be powerful when joined together and social media makes such a collective effort an effective means to peacefully organize political and social action,” stated Aminah Hanan, Blogging While Brown Executive Director.

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BlogHer Returns to Blogging While Brown 2012

Blogging While Brown is proud to welcome BlogHer back as a sponsor for our 2012 conference. Founded in February 2005, as a labor of love, by Jory Des Jardins, Elisa Camahort Page and Lisa Stone, BlogHer’s mission is to create opportunities for women online to pursue exposure, education, community and economic empowerment. BlogHer creates opportunities for more than 34 million women via annual conferences, a Web Hub and publishing network of more than 2500 qualified, contextually targeted blog affiliates and their ad network .

Committed to supporting other grassroots events born of passion and commitment BlogHer is proud to sponsor Blogging While Brown for the fifth consecutive year.